Privacy Policy

Black Mothers’ Breastfeeding Association – Privacy Policy 

Last Modified: August 30, 2021

This Privacy Policy describes how Black Mothers’ Breastfeeding Association (“BMBFA,” “we,” “us,” “our,” and other similar pronouns) collects, uses, and discloses Personal Information and your rights with respect to such information. As used in this Privacy Policy, Personal Information refers to information that you provide to us which personally identifies you. This may include identifiers such as your name or email address, as well as other information that can be linked to such identifiers.

This Privacy Policy applies to BMBFA’s mobile application known as “BMBFA B’Right Hub” and the services available through that mobile application (collectively, the “Services”). This Privacy Policy does not apply to information we collect on any other applications or websites. This Privacy Policy also does not apply to the practices of any third parties, which have their own privacy policies. We encourage you to read their privacy policies to learn more about how they collect and process your information. 

Note that if you are part of an organization or group that facilitates clinical/non-clinical care or support in a group setting (“Club”) hosted by a health care provider such as a Federally Qualified Health Center, the information you send through the Services may be protected health information subject to the federal Health Insurance Portability and Accountability Act of 1996 and implementing regulations (collectively, “HIPAA”). The use and disclosure of such protected health information will generally be subject to restrictions in HIPAA and the health care provider’s Notice of Privacy Practices. This Privacy Policy does not apply to such information.

Please review these terms carefully before using the Services. If you do not wish to agree to these terms, please do not use the Services. By using the Services, you acknowledge the practices and policies outlined in this Privacy Policy and agree that we may collect and use your information as described in this Privacy Policy.

A. Information We Collect

  • When You Register

When you register to use the Services, you provide your email address and a password.


  • When You Use the Services

We collect different types of information when you use the Services. This information includes: 

  • Contact information such as your name, address, email address, phone number, and social media handles
  • Demographic information such as your date of birth, race, and gender
  • Contact information for your emergency contact
  • Information on your pregnancy and/or children such as estimated date of delivery, number of children, ages of your children, and how long you have been breastfeeding
  • Other, e.g. location information, IP address, device-specific information such as device type, etc.

B. How We Use Your Information

  • Personal Information

We may generally use Personal Information as follows, subject to applicable legal restrictions:

  • To register and service your account
  • To provide, improve, test, and monitor the effectiveness of the Services
  • To resolve technical issues
  • To respond to your requests, comments, and questions
  • To send you communications regarding updates to the Services, security-related notices, and other Service-related notices
  • To create aggregated reports for Clubs that do not identify you
  • To de-identify the information and create non-personally identifiable information 
  • To fulfill other purposes in accordance with your consent


  • Non-Personally Identifiable Information

We may use non-personally identifiable information – information that cannot reasonably be used to identify you – for any purpose. For example, we may aggregate non-personally identifiable information to create reports and analyze Club membership statistics. 


C. How We Share Your Information

  • Personal Information

We may generally share Personal Information as follows, subject to applicable legal restrictions:

  • To administrators of Clubs that you’ve joined to the extent necessary for them to contact you (only your contact information such as your First Name, Last Name, DOB, Address, City, State, Zip, Email address, Cell phone number, Race, Sex, Gender, Active or inactive member status, Join date, Emergency contact  will be shared with Club administrators.
  • To subsidiaries and affiliates
  • To the extent necessary for service providers that support our business and are contractually obligated to keep Personal Information confidential (examples of such third parties include website hosting providers, information hosting providers, customer support providers, communications vendors, and various other IT service providers)
  • As necessary to comply with an applicable law, regulation, legal process, or government request
  • Where we reasonably believe that such disclosure is necessary to protect your safety or the safety of others, to protect our rights or property, to address fraud, or to address a security or technical issue
  • To other parties in accordance with your consent 

We will not rent or sell your Personal Information to any third parties without your consent.


  • Non-Personally Identifiable Information

We may share non-personally identifiable information – information that cannot reasonably be used to identify you – for any purpose. For example, we may share non-personally identifiable information to third-party organizations for research purposes. 

  • Change of Control

Subject to reasonable confidentiality arrangements, in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of BMBFA’s assets, your information may be shared or transferred as part of such transaction or as part of the process leading up to such transaction (e.g., due diligence).


D. Security and Processing

We use reasonable safeguards to protect Personal Information under our control. However, no method of transmission or electronic storage is fully secure, and we cannot guarantee absolute security. Note that data privacy laws vary across jurisdictions. By using the Services, you consent to the processing of information in the United States or other countries in which BMBFA, its affiliates, or its service providers maintain facilities.  


E. Breach Notification

In the event we determine a data breach has occurred that involves your Personal Information, we will notify you in accordance with applicable law.


F. Retention

We will not store Personal Information for longer than necessary to provide the Services and for our legitimate business purposes.


G. Your Choices 

You may contact us at to: (1) request access to or transfer of Personal Information that we maintain about you, (2) request amendment or deletion of your Personal Information, (3) object to our processing of your Personal Information, or (4) request withdrawal of consent that you have provided to us. Note that we are not legally obligated to agree to such requests in all circumstances, and in certain circumstances, agreeing to a request may be infeasible – for example, a deletion request when we are required by law to maintain the information. Also, once we have disclosed information to third parties, we cannot guarantee the deletion or modification of such information by such third parties. 


H. Children’s Privacy

The Services are not intended for use or consumption by children under the age of 16. We do not knowingly collect or solicit any information from anyone under the age of 16. If you are under 16 years of age, please do not use or access the Services at any time or in any manner without the consent of a parent or legal guardian. 


I. “Do Not Track” Signals

We do not track customers over time and across third-party websites to provide targeted advertising and therefore do not respond to “Do Not Track” signals.


J. How to Contact Us

If you have any questions or comments about this Privacy Policy or our privacy practices generally, please contact us at


K. Updates to this Privacy Policy

We may change this Privacy Policy from time to time. If we do, we will post the revised Privacy Policy on this page and update the “Last Modified” date at the top. Unless otherwise noted, all changes are effective when posted. By continuing to use the Services following notice of such changes, you acknowledge such changes and agree to be bound by their terms and conditions.